Event Starts AT 9.30am, February 22nd 2024
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Exclusive Event For UK/IRE Physio, Physical Therapy and Sports Injury Clinic Owners:
“Effective Telephone Techniques and In Clinic Sales Strategies for Fast Growing Physiotherapy and Sports Injury Practices”
Two Day Workshop
“In Just Two Days, Discover How To Confidently And Ethically SELL, So That Any Physio, of Any Size, Can Make At Least 50% More Profit in 2024 …(And Best of All, Do So Without A Shred of Guilt!)”
Where: Dublin, Ireland
When: February 22nd-23rd
Who: 100 x Physio, Physical Therapy and Sports Injury Clinic Owners
Price:
Dear Physio,
When I first started my practice back in 2007, one of the biggest challenges I had was SELLING my services.
My clinic, the Paul Gough Physio Rooms, is located in Hartlepool (regarded by many as one of the most “economically challenged” areas of the North East of England) and it’s safe to say that people there aren’t lining up to give me money for a service they can get for “free” on the NHS.
And just because I was a very good physio, that didn’t change the fact that I wasn’t good at selling.
The reality was, after 5 years in professional football, I was a good physio – but I had no clue how to sell and every day that I didn’t know how to sell was costing me a lot of money.
I discovered that until they buy, all that patients really know is how good your marketing and sales is and mine wasn’t all that good.
But look, let’s face it, wherever you are living in either Britain or Ireland, it’s not going to be that much better for you either.
Selling a competitively priced service like physio against the backdrop of a free NHS is difficult for anyone no matter where you live.
The other problem is this:
It’s just not really “cool” to sell anything!
Unless you’re selling Loui Vuitton handbags or Ferrari’s, people just don’t like being sold to. Especially not in this country.
In the UK and IRE selling is frowned upon and if you’re a health care professional in private practice, selling is definitely a TABOO subject to say the least.
The Fear of Selling...
As I look back, one of the biggest issues I had was the FEAR I had about selling. Specifically, the fear I had about being judged for doing so.
No matter what, I couldn’t stop thinking that anytime I talked about money or told patients they needed multiple sessions, I was being JUDGED for doing so.
So the situation was bleak.
Not only wasn’t I any good at selling, but I also didn’t know how to do it ethically or confidently so I found myself shying away from it completely.
It’s what most people do, and it probably explains why so many physio’s struggle along with average practice’s that could be so much more profitable.
Although common, it’s a big problem. Especially if you’d like to make a bit more money than you are now.
If you’re CURRENTLY uncomfortable with the idea of selling, struggling to charge appropriate fees, can’t get patients to see OTHER physio’s you’ve employed, or, YOU are selling well, but you can’t get your TEAM to do it as well as you, then I have good news…
On 22nd and 23rd February, in the heart of Dublin, we’re going to spend two full days with you showing you how to do it right at my exclusive two-day workshop titled:
“Effective Telephone Techniques and In Clinic Sales Strategies for Fast Growing Physiotherapy and Sports Injury Practices”
Private Practice Marketer LIVE is on TOUR again and coming back to Dublin in February, bringing the seminar that over 100 physical therapists recently attended in the bright lights of Las Vegas, NV. It was a HIT in Las Vegas, and it’s going to be just as popular in Dublin.
Perhaps more, given how uncomfortable most physio’s in the UK and Ireland are with selling their services and themselves. Here’s just some of what we’ll be covering across the two days:
“How to Explain To Patients Why You’re a Better Option Than The FREE NHS Service…”
One of the things you must get right, particularly in Britain, is how to sell against the FREE NHS. You and your team need to know how to communicate the difference between private physio and FREE physio on the NHS.
What most people don’t know is that it’s nothing to do with selling how good of a physio you are. It’s not about how much better clinically you are.
It’s very different than that.
The type of patient you want, who is looking to pay for private physio, values things like TIME, CHOICE, FLEXIBILITY, RECONGNITION and other things of that nature.
At this event, I’ll explain precisely how I handled this conversation with patients and in doing so was able move people away from thinking they’d use the free to NHS to instead give my private clinic a chance – even if it was going to cost them £500+ to do so.
You’re about to discover how to communicate with and sell to the AFFLUENT… and be warned, it’s an enlightening experience and once you know how to do it you’ll LOVE the conversation about the NHS and confidently be able to explain why it’s NOT actually free.
Free always comes at a price and I’ll tell you what that price is so you can tell your patients to sway their decision.
Profit KILLING Objections You Will Soon Know How To Overcome…
Once you get past the guilt, and the fear of being judged, one of the other problems with growing a private practice is the number of OBJECTIONS you come across from patients.
At first, you don’t hear that many as it’s all friends and family who refer. They’ve mostly bought into you and what you do as they’ve been told how it all works.
But as you grow, you start hearing more and more objections. And if you don’t know how to EFFECTIVELY handle each one, you’re going to lose a lot of potential clients and revenue.
At this two day workshop, there’s going to be a special focus on “OBJECTION HANDLING” and by the end of the two days you’ll know how to respond to, and have an answer for each of the following classic objections that I am sure you’re hearing in your clinic:
- #1 – “You’re too expensive”
- #2 – “I can’t afford that”
- #3 – “I’ll try the NHS physio first…”
- #4 – “I only want to SEE YOU” (the owner, and not your new grad physio’s)
- #5 – “I don’t have time…”
- #6 – “I’ll leave it a few weeks and see how it goes…”
$1500 Just $795 or 3 x $295
Additional staff seats 50% less (choose extra seats on the order form).
So, Why Should YOU Come?
Quite simply, by the end of these two days, you will MASTER the telephone and sales conversations that most Physiotherapy Practices privately admit that they aren’t very good at – and that will put £10,000’s more in your bank every month.
The reality is this: Knowing how to handle just ONE objection is likely to be worth £1000 to you, EVERY SINGLE week.
(Do the maths when you know how to handle all six…)
At this event, we’ll be working on what I believe to be the most important aspect of growing a business that isn’t solely reliant upon you – and that is mastering the ability to effectively answer the phone, as well as sell your services inside of the clinic.
At this event you are going to get the no bulls**t, politically incorrect TRUTH about precisely how to sell in health care (…and add £10k to your monthly revenue) while your competitors in Britain or Ireland struggle, moan, and probably go out of business during the economic chaos of 2024.
You will leave with a completely new way of answering the phone, managing objections and selling your services confidently and ethically, which is very different from how you are doing it today.
I built my OWN private practice in the UK, and since opening, I’ve collectively SOLD over £10,000,000 in physiotherapy services.
As I mentioned earlier, my clinic is a VERY economically challenged part of the UK, so I HAD to become WORLD CLASS at how I managed the questions and objections that people had when inquiring about my costs and services.
I would go so far as to say that if there is anyone you want to learn sales and conversions from, anywhere on the planet, in the healthcare field, I am THAT guy. As you can tell, my confidence has grown a bit too.
It’s because I’ve personally answered the phone to thousands of patients and perfected my own method for eloquently and effortlessly moving sceptical patients onto my schedule and happy to pay for my services in hard CASH, and usually upfront.
I know how to sell ethically and confidently, and I’ve done it many times, and I’d like to share it with you. Don’t let the only reason you don’t make as much money in 2024 be the fact you don’t know how to sell and refuse to learn.
There’s No FASTER Way To Boost Profits in 2024 than To Learn How To Sell…
The reality is, there’s no faster way to make money than to learn how to sell. The other thing is you can make more money without spending more on marketing.
If your marketing budget is tight, or you don’t currently do any marketing for fear of wasting money, then the only option you’ve got to make more money is to learn to SELL and get more from the inquiries you’re already getting.
Bring Your Staff (For 50% Off)
You’re probably thinking, “This sounds just what I need – but it’s also what my STAFF needs to hear”.
So, should you bring your staff as well? Hell YES! (we’ll even give you 50% off their ticket.)
We recommend you bring your HEAD receptionist and your head physio at least.
Bring them with you, let them talk to OTHER people in the same roles and let ME teach them how to sell ethically.
I’m sure you’ve already tried, and I’m sure you’ve experienced the same push back as many other owners do. Sometimes, many times, they just need to hear it from a different voice.
Take a look at my YouTube channel (ThePaulGough), I’ve been coaching my own Physio Rooms team for over a decade on how to sell, and I’ve since coached 500+ other clinic owners from all over the world, how to do it effectively, ethically and confidently.
Don’t forget, I even wrote the BEST SELLING BOOK on it…
The Ten Big Breakthrough’s You Will Discover in Just Two Days…
- How to get patients to say yes – even if they say they want to wait for the NHS
- How to differentiate yourself from the NHS (this has nothing to do with physio skills)
- How other people like you are already charging 50% more (and more) than you per session
- How to answer the phone so that patients are ready to say yes to a plan of care with ANY physio (even new grads)
- How to sell a full plan of care for £1000 or more in the first session (this is great for your cash flow and their results)…
- How to radically reduce drop offs and cancels (most times easier than you think, just say this…)
- How to sell other products and services (and what other clinic owners like you ARE selling…)
- How to get everyone on the team comfortable with the idea of selling (even the one who has been there for years and thinks that everyone in town has got no money)
- How to FEEL GOOD about selling (yes, it IS possible)
- How to sell GUILT FREE (yes, this is also possible and it’s long over due that you STOPPED worrying about taking money for a vital service that you provide).
Who Is Paul Gough?
Paul Gough is a former professional football physiotherapist (Darlington and Middlesbrough FC), and the owner of the The Paul Gough Physio Rooms, a successful 4-location practice in Hartlepool, UK, that was formed in 2005.
Paul is also a multiple best-selling author on the subject of physio practice growth. Paul has packed out marketing seminars all over the world – from Las Vegas to London and Sydney – and he knows what you want to know about making money from a physio practice.
What to Do Next:
Option 1.
If you’ve seen enough, you already know about me and my work and you’re ready to secure your seat, go ahead and do that here now. It’s just $795 or 3 x $295 (price of one patient you otherwise would miss out on)…
$795 or 3 x $295
Option 2.
If you’re just hearing about me, remain sceptical or just not sure if this is for you, go ahead and request more information from a member of my team who will be happy to get on the phone with you and answer your questions.
I realise that there’s some pretty big, bold promises being made here and because of that I understand your scepticism and we would be more than happy to spend 20-30 minutes answering your questions about coming.
Here’s What Other Physio’s From The UK and Ireland are saying about Paul Gough…
I would put 80% of my success down to Paul and his team.
What he does well is to show us all what is doable and show us differently. I’ve just had my first book published and am opening a second location.
The inspiration to write comes from Paul and him saying we should all establish ourselves as an author. I’ve looked at Paul’s Healthy Habit book and I know the basics of staying healthy and fit remain the same over time.
It was daunting to sit down and start it as I’m not a writer, but already I want a second book!
Joining the 4% Club has been the single most amazing thing I have done to grow my business – I couldn’t do what I’ve done now without this group.
I have been in the Paul Gough cult, as I can call it, for 5-6 years now. I started out working for the Ministry of Defence and scraping by, killing myself to make things meet. I entered Paul’s World and never looked back – it’s strength to strength and I have a full-time business, work part-time hours and have 4 full-time staff. I take my afternoons off to do things with my daughter and life has really changed for me in recent years. I love the 4% Club as problems we have in business are solved within our group.
I see what could happen if we weren’t part of Paul’s World. Instead, I can see where we are going to be in a number of years – it’s a good place
We were fine with treatments and being physios, but we didn’t know anything about running a business until we signed up with Paul and his team. We were complete novices. Marketing was all new to me.
Now we are into our 3rd financial year and now we have the mentality of business owners rather than people trying to run a business. We have a different perspective and it’s not daunting. the coaching and development we have both been through has given us confidence and belief.
Plus, Experience The High’s (And Falls) Of Elite Level Success From Special Guest – AP McCoy…
At every PPM LIVE event we like to bring out a special guest, someone who is considered an icon or a legend in their field. At this one, we’re bringing you none other than AP McCoy, the Northern Irish race jockey.
Tony McCoy is the world’s most successful jump jockey and depending upon if you like a flutter on the horses, you will probably love him or hate him. (Lol.)
Either way, there’s no denying his success in his field and at the event he’ll be speaking to you on the subject of Elite Performance and what it takes to get to the TOP and stay there.
I believe top level athletes have so much to share with business owners on how to evolve your mindset, your thinking and your belief in what is possible.
At the event, you’ll not only get the skills to improve your business taught by me and my team, you’ll hear from the “horses mouth” (no pun intended!) on what it’s like to be an ELITE performer and it’s hoped you’ll take that back to your own performance as a business owner.
Recent Icons And Legends At PPM LIVE Events...
As you can see. This is an event like no other. It’s nothing like your typical “con ed” or CPD courses where the talk is only about who has the best research or who has found a new exercise plan for Piriformis syndrome (yawn!)
The question is not should you be there, it’s WILL you be there?
If you are NOT as confident with your sales, or you can’t get your STAFF bought into the idea of SELLING, I really hope we will.
This event isn’t just for YOU, it’s for your WHOLE team and whether you are a solo clinic owner about to hire your first receptionist, or you have a team of 5 or more already on payroll, this is perfect for you.
You’ll get all of the sales scripts, frameworks and words required to handle ANY objection, raise prices by at least 50%, not to mention have your TEAM all bought into the idea that it’s not only GREAT to sell well, but also a pre-requisite of patients receiving the type of RESULTS they want to pay for.
See you in Dublin. I’m flying in from Orlando to be with you and I can’t wait.
Best wishes,
Paul Gough
P.S Got a question? Email paul@paulgough.com and one of the team will be happy to assit you.